Located in the popular Oxo Tower Warf centre, the new retail space needed to be quirky yet practical, unique yet effective – just like a Mr Jones watch. As a small business owner, Crispin Jones was ready to invest in his new venture, yet had limited capital. Working within the budget and the compact space available in an Oxo Tower unit was challenging. Moving the internet fulfilment side of the business to the retail shop would take pressure off the workshop, essential for the business to grow, yet added another complication to designing a fit-out for the already tight but functional space to run both run their retail and Internet site.
Oxo Tower Wharf has been a Southbank landmark since the 1930s, and although the space has been updated and modernised since it reopened as a shopping and dining venue in 1996, working within the confines of an older industrial building presents its own restrictions, particularly as some of the modernisations are now, themselves, aging. With only a single week to do the on-site work, a rapid installation was essential. The neighbouring units were occupied and Oxo Tower Wharf is a thriving modern mixed use venue so minimising disruption to nearby businesses as well as ensuring the safety of passers-by was essential.