Grab Thai, Fleet Street

Food and Drink Fitout

Location: Fleet Street

Budget: £120,000

Date Completed:13th August 2018

About GrabThai, Fleet Street

We created new interiors for 3 GrabThai locations in 2017, and in 2018 they came back to Fernwood for a fit out for their Fleet Street location. Bringing fresh, fast Thai food to busy – and hungry – Londoners, GrabThai is one of the capital’s hottest new dining options. The Fleet Street location was a brand new venture, a new restaurant and takeaway in a new area. Fernwood Interiors are proud to be part of the expansion of this great brand and look forward to enjoying a tasty breakfast, lunch or dinner in the new GrabThai location.

Objectives

Tasked with created suitable kitchen and dining area in just 4 weeks, we had to launch into the project quickly and efficiently. Having worked together before, we had a clear understanding of the GrabThai brand identity and business model. As we know that the business is continually evolving, we made sure to check our assumptions directly with our client to ensure that we created a space which housed an efficient kitchen and a relaxing dining space tailored to the type of cooking they do and the needs of the diners they serve.

Requirements

GrabThai are expanding rapidly while working hard to maintain the high standards which have given them an excellent reputation among food-conscious Londoners. As a result, they had stringent requirements for their new location. The GrabThai Fleet Street location is an independent store front in the heart of London’s business district, a short walk from Temple Bar and the Inns of Court.  With demanding, busy commuters making up a significant proportion of their clients, excellence and quality were essential for every part of the fitout process, from industrial refrigeration to front-of-house.

Process

With only 4 weeks to complete the fit-out, careful planning was essential. Fleet Street is one of London’s busiest streets, with thousands of office workers passing through on foot as well as a constant stream of traffic. As a result, deliveries, material storage and exterior work had to be carefully planned so as not to minimize disruption. With the limited interior space and minimal storage common in London properties, maximizing the utility of each area was essential. The fit-out included both the kitchen and food storage areas as well as the dining area.

Outcome

We are proud to have created another successful fit out for GrabThai. The new Fleet Street location has been a big success: the location posted record sales in its opening month, comparable to their well-established flagship location in the One New Change shopping centre. While we can’t take credit for the excellent food, we are thrilled that our work creates the space where these magical dishes can be made. All interior and exterior work was completed within the time frame, and we’re proud to say that our clients – and their customers – are very happy with the new GrabThai restaurant and takeaway on Fleet Street.