Chains and franchises – the same but different
If you’ve seen one McDonald’s, you’ve seen them all, right? Well, you might be surprised. The burger chain is a franchise and restaurants around the world vary in design, layout and menu items. While the head office insists on certain factors, maintaining a degree of uniformity, restaurant owners are able to shape each venue to fit the needs of the local market. From the McDonald’s in Taupo, New Zealand, which has seating inside a vintage aircraft to the one in Bath, UK, that looks more like a trendy coffee shop, the burger chain is adapting to its environment.
These adaptations are essential for market survival and depend on design and fit-out elements. At Fernwood, we work with both franchise owners and chains to create new locations which preserve the spirit and ethos of the parent company while also adapting to local conditions. Whether you’re moving into a listed building or a brand-new shopping mall, we can help you create the perfect atmosphere.